Color serves to provide a certain vibration in a design. So great was the power of color, thus providing a psychological effect on everyone who sees it. Even in medical therapy, specific colors in use to help patients heal faster, exciting right?

This time we will discuss about the psychology of color in graphic design (the example I gave would-shaped design of the website because I happened to wrestling in this area) but it does not mean the effect will vary with print or other media, the effect will essentially remain the same.


Red

Red is the color of both strong and warm. Usually used to deliver psychological effect of 'hot', 'bold', 'angry' and 'screaming'. Several studies also identify a sexy red as the color.

In the design, we can use red as an accent because it is strong. For example, black and white photo in the color red accents give it just a little can make the photo a different look. 

 Green
Green is the color of calm because usually associated with the environment and nature. In the design, we can use green color to give a fresh impression. And we can easily give the feel of down to earth with a combination of green and dark brown.

If the red color on top can be described as rock music with pounding hard and fast, then the green color could be described as classical music (or music meditation). So be careful blend of red and green, because it would be a bit problematic. Or just add the yolks to be a Reggae music :P

Blue

Blue is the favorite color of the men and includes a color that 'cool'. If the design world, blue is often called "corporate color" because almost all companies use blue as its main color. No surprise really, because blue is the color that includes quiet and reclusive nature.

Another effect of blue is often regarded as a sad color (blue sky at night?). Blue can also be used to reduce appetite, because it connotes with poison. So use the blue box to design a diet drug.

Yellow 

Yellow is the color of a cheerful, pleasant, and I think a little 'jump'. No wonder the color yellow is identical with the toys. Yellow is also usually used to get attention from people who see our designs.

Because this is so strong yellow color, often used to get people's attention. Remember that traffic signs give the alarm? All of the dominance of yellow or red (which is still one lineage).


Purple

Purple is the color that gives the impression of spiritual wealth and wisdom. It reminds me of clothes design wizard / shaman / like in medieval times, mostly in the dominance of the color purple. Purple color is also unique because it is very rare we see in nature.

By using the color purple we can give a unique impression on our design, we use either the dominant or only as an accent only. The disadvantage is very difficult in the mix with other colors, we have to think extra color to match side by side with the color purple.

Brown 

Brown is the color of the earth, giving the impression of a warm, comfortable and safe. But in addition, chocolate also gives the impression of 'sophisticated' as close to the color gold. Can imagine the impression of 'expensive' design with a combination of black and brown.

And do not forget that chocolate could also give nuance 'can count' and 'strong'. I imagine the brown color can be used in law firms as the main color of their firms. 

Orange

Orange is the result of fusion of red and yellow, so the effect is generated remains the same, namely 'strong' and 'warm'. This color is often used on the website are important, such as 'buy now', 'register now' and similar, the term is a 'call to action' button.

From the psychological side of the actual color of orange gives the impression of discomfort, and a little rowdy. Perhaps because of this color because that is most in use to attract people's attention.

Pink

Pink is a feminine color, if you use this color would you deal with something that is womanhood. Effect of romantic love also could arise from this pink color, a little bit different with a more red color describes 'a bold passion'.

But many designers who dare to use the pink color of this openly. For example, by a combination of black and pink of a design can be a unique look.


White

Is a pure white color, no mixture of any kind. So often regarded as the colors are pure and clean effect. When we want to make a simple and minimalist design, using the color white is the right step (although not the only way).


Black

Black is the color of a dark, gloomy, eerie but elegant. I feel if any elements in place on a black background will feel better (for example, when displaying an image, or product portfolio). But not always effective in the case of typography.

Conclusion
The right color combination can provide character and vibration in a design. Color can also be used to gain the attention of people who see our designs and eventually understand the message we convey through the visual as a whole.